Get Clear, Actionable PR Insights from Your Media Monitoring Data
We partner with PR and communications teams to help refine their existing media monitoring, understand their impact, and present their story with clarity and conviction. Go beyond the dashboard, and get more from your investment.
From Data Overload to PR Reports That Drive ROI
We understand that many PR and communications teams feel overwhelmed by the sheer amount of media data available. That’s why, as independent consultants, we help you to cut through the noise. Our expertise and tailored approach turns raw metrics into actionable insights, delivering clarity and actionable strategies, not just charts.
“The data and surrounding context influenced many decisions, including how to compose target press lists, which story types to prioritize in our pitching efforts, and even the specific writers to engage“
How can we help you create better PR reports?
Evaluating your existing media monitoring search configurations and helping you to develop new strategies that ensure you capture relevant data and minimise noise.
Guiding you to develop methods to understand the data you see in your dashboards and translate that information into actionable strategies.
Providing an objective, third-party assessment of your data to ensure your insights are accurate and unbiased.
Helping you create clear, concise, and compelling reports and slide decks to communicate your results effectively to stakeholders.
Why Choose Us?
Decades of Experience
Benefit from years of experience helping PR teams craft and refine data-driven PR reports.
Dedicated Account Team
Get dedicated support from consultants who deeply understand your business.
Rapid Response Times
Enjoy rapid support and quick turnaround times to keep your campaigns moving.
Results-Driven Approach
We’re focussed on providing actionable strategies that drive results.
Contact us to see how we can support your growth.
Feedback
★★★★★
❞
There are a lot of tools and increasing amounts of data available to marketing professionals to help them demonstrate the impact their communications programs has had on their business. It is necessary to engage the professional services of experts like Informing Decisions to make sense of the data and translate results into meaningful and actionable insights.
Susanne Sturton, Measurement Expert
Adobe
❞
The cornerstone in measuring the effectiveness of our Communications/PR programme in Europe.
Craig, the founder of Informing Decisions, is one of the nicest and most relationship oriented people I have met, who is adept is building long term relationships of trust with his clients. I would buy anytime and anything from Craig, because I know, as a client, that he would always have my best interests at hand and at heart.
Abhinav Kumar, CMO
TCS
❞
We’ve moved from a
dashboard of numbers to
analytics that help us
make better decisions
and help us meaningfully
improve our strategy and
demonstrate its
effectiveness.
Jennifer Massaro, VP Corp Comms
Nutanix
Partner With Us for Impactful PR Insights
Contact us to see how we can support your growth.
