Relax. Your media evaluation headache ends here.

We help you get the most from the media measurement tools you've already invested in.

Better insights, no headaches.

Do you already use a media monitoring or analysis platform? Are you finding it too time consuming or struggling to make sense of the data?

We are platform independent media evaluation experts. We work with companies to help them get the most from their existing media monitoring and evaluation tools.

SHOW ME HOW

Do you need help deciding which media monitoring and PR analysis tools are right for your company?

We offer independent advice to help companies select and implement the right PR measurement solutions for their unique needs.

SEE HOW WE CAN HELP

Informing Decisions was founded by Craig Hodges, a communications expert with 20+ years' experience in the PR measurement and technology sector. He has helped many of the world's leading technology companies design and run programs that shaped their communications strategy and dominate their markets.

Informing Decisions offers a unique blend of industry knowledge, media evaluation expertise, and a 3rd party perspective (it's not affiliated with any media monitoring company or PR agency).

I am very happy to recommend Craig to any business wanting to implement an effective comms measurement program.

" There are a lot of tools and increasing amounts of data available to marketing professionals to help them demonstrate the impact their communications programs has had on their business. It is necessary to engage the professional services of experts like Craig to make sense of the data and translate results into meaningful and actionable insights. Marketing professionals need their communications evaluation programs to help them make better business decisions - not just deliver a dashboard with a bunch of numbers!"

Susanne Sturton

Adobe

One of the very best in the business.

" Craig has an enviable knowledge of the tech sector and media landscape. He’s one of the very best in the business in helping companies measure the effectiveness of their PR programmes and became a trusted advisor."

Mattias af Geijerstam

Director of Communications - TCS Europe

Media monitoring expertise.

" In all my time in press relations Craig spoke more sense about media monitoring than anyone else I worked with. Probably put together come to think of it."

Paul Hughes

Director of Media Relations, Software AG

The cornerstone in measuring the effectiveness of our Communications/PR programme in Europe.

" Craig is one of the nicest and most relationship oriented people I have met, who is adept is building long term relationships of trust with his clients. I would buy anytime and anything from Craig, because I know, as a client, that he would always have my best interests at hand and at heart."

Abhinav Kumar

Chief Marketing & Communications Officer - Global Markets, Tata Consultancy Services

Let's talk

Each month we have a limited number of complimentary phone consultations available.

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Relax. Your media evaluation headache ends here.

Do you already use a media monitoring or analysis platform? Are you finding it too time consuming or struggling to make sense of the data?

Do you need help deciding which media monitoring and PR analysis tools are right for your company?

Do you need help producing a PR report?

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