Actionable PR Reports and Media Insights

At Informing Decisions, we deliver tailored, actionable media insights that amplify the value of your PR tools like Meltwater or Cision. Our expertise in media measurement helps you understand the impact of your messaging, maximize your media coverage, and drive strategic decision-making.

Beyond Metrics—Insight That Drives Impact

We go beyond basic metrics, uncovering the “why” behind your data to give tech brands across the USA and UK a competitive edge. Whether you use Meltwater, Cision, or another tool, we provide added depth to your media analysis.

Helping you refine PR measurement and create actionable PR reports

“The data and surrounding context influenced many decisions, including how to compose target press lists, which story types to prioritize in our pitching efforts, and even the specific writers to engage” – Nutanix

Read the Nutanix case study

Independent PR Reports and Measurement Solutions for Public Relations, Marketing and Communications Leaders

Optimized Setup for Accurate Tracking

We fine-tune keywords, media sources, and parameters to align perfectly with your communications goals.

Customized, Noise-Free Searches

Our team creates and continually refines comprehensive, focused search queries, minimizing irrelevant results and false positives.

Rapid, Reliable Data

We streamline media monitoring, saving PR teams time and effort. Our solutions, continually refined for precision, deliver accurate insights faster.

Why Choose Us?

Maximize Existing Tools

We’ll help unlock the full potential of the monitoring platforms you already use.

Accurate, Unbiased Insights

Accurate, unbiased insights drawn from years of experience, ensuring you can trust every data point.

Tailored Solutions

Tailored insights that align perfectly with your strategic goals, driving actionable decisions.

Tech-Focused Expertise

Deep expertise in the fast-evolving tech media landscape, ensuring you stay ahead of the curve.

Feedback

★★★★★

❞

There are a lot of tools and increasing amounts of data available to marketing professionals to help them demonstrate the impact their communications programs has had on their business. It is necessary to engage the professional services of experts like Informing Decisions to make sense of the data and translate results into meaningful and actionable insights.

Susanne Sturton, Measurement Expert

Adobe

❞

The cornerstone in measuring the effectiveness of our Communications/PR programme in Europe.

Craig, the founder of Informing Decisions, is one of the nicest and most relationship oriented people I have met, who is adept is building long term relationships of trust with his clients. I would buy anytime and anything from Craig, because I know, as a client, that he would always have my best interests at hand and at heart.

Abhinav Kumar, CMO

TCS

❞

We’ve moved from a
dashboard of numbers to
analytics that help us
make better decisions
and help us meaningfully
improve our strategy and
demonstrate its
effectiveness.

Jennifer Massaro, VP Corp Comms

Nutanix