Already have a subscription to a media monitoring service?
We can help you:
Interpret the results
Getting insights into what’s behind the figures is where the real value in media measurement lies. In addition to pulling reports from your media measurement platform we contextualize the data. It’s the interpretation of the data that will give you valuable insights.
Set-up or refine parameters
We ensure the keywords, media outlets and other parameters are configured to produce accurate results and aligned to your communications objectives. Our goal is to ensure you get the most accurate and meaningful data as quickly as possible. We’ll tailor accurate, comprehensive and noise-free searches. What could typically take a client 6-months of trial and error can be accomplished in a fraction of the time by our expert team.
Manage The platform
With this service we continually refine the set-up to maximize accuracy, cater to ad-hoc report requests and check the relevance of the content. This drastically minimizes the chances of noise from false positives. Manually checking content is a time consuming process which most companies don’t factor in when they sign up to media monitoring tools.
It is necessary to engage the professional services of experts like Informing Decisions to make sense of the data and translate results into meaningful and actionable insights. I am very happy to recommend Informing Decisions to any business wanting to implement an effective comms measurement program.
Susanne Sturton, Adobe