Are you looking to set up a media measurement program?
Let us help you:
Identify your PR Goals
We work with you to define the goals of your PR program and how they align with business objectives.
Identify the target audience
We'll establish who you need to get your message to and how that audience can be reached (e.g. which publications have the greatest reach with that specific audience).
Establish your key metrics
We'll figure out which metrics are most appropriate in helping assess whether your PR campaign has achieved its goals.
Recommendations
We'll assess which measurement platforms or analytics tools will best fit your requirements and make recommendations.
Craig has an enviable knowledge of the tech sector and media landscape. He’s one of the very best in the business in helping companies measure the effectiveness of their PR programmes and became a trusted advisor.
Mattias af Geijerstam ● Director of Communications, TCS Europe
In all my time in press relations Craig spoke more sense about media monitoring than anyone else I worked with. Probably put together come to think of it.