Most media monitoring tools now scrape literally millions of websites.
Only a fraction of those are media outlets that mention a particular company or its competitors. And, for the average company, only a tiny subset of *those* outlets are read by its key target audience.
More and more companies are realising it’s that inner circle that can align PR with business objectives. The rest is largely noise.
A lot of our time is now spent helping clients figure out which outlets comprise that bullseye for them.
Consider curating the list of outlets used for PR reporting. To discuss how to achieve this in practice book a free 30 minute strategy call.