PR reports are vital to marketing departments as they provide a snapshot of the company’s performance in the media and help identify areas for improvement.
However, it is not easy to produce PR reports because it takes time and effort to monitor all the news that has been published about a company and its competitors, which can be difficult if you are working in-house. Your PR agency may offer to take on this task, but it’s rarely the best use of their time and the C-Suite may question their impartiality. This is where independent experts come into play. They can provide you with a professional service that will make your life easier by producing PR reports for you, saving you time and money.
Independent experts can help you produce a better report. They are aware of the shortcomings of media monitoring tools, the common pitfalls and how to ensure the most accurate data possible. They can also provide useful insights that you may not have thought of.
To discuss your PR reporting requirements book a free 30 minute strategy call.